Faced with challenging markets and regulatory obstacles, luxury companies are exploring creative ways beyond traditional M&A to grow and generate value, while seeking to preserve their brands’ core identities and customer bases. This session will focus on how companies have been leveraging tools such as minority or controlling investments and licensing arrangements to help achieve this. Participants will explore the legal frameworks and key considerations around these activities, and attendees will come away with a better understanding of the critical points to keep in mind as brands continue to lean on these strategies.

Beth Troy, Partner, A&O Shearman

Nigel Parker, Partner, A&O Shearman

Puja Patel, Partner, A&O Shearman

Romain Dambre, Partner, A&O Shearman

Sarah Bradley, General Counsel, Americas and APAC, Campari Group

Mark Sorensen, SVP & Corporate Counsel, Wheels Up Experience Inc.