Ava Farshidi is Senior Director – Legal at Marc Jacobs. In her global role, her work ranges across different practices including general corporate matters, commercial contracts, real estate, and compliance. She also holds a leadership position as Co-Chair of EllesVMH, LVMH’s initiative for gender equity. Prior to her role at Marc Jacobs, she was in-house counsel at David Yurman and Rebecca Minkoff. Ava is also the founder of Avocate, a women’s mentoring network connecting law students and lawyers across the United States and United Kingdom. She has several publications on emerging issues in the fashion law industry, including Evaluating the FTC Guidelines Through the Career of  Fashion Blogger, 9 Harvard Journal of Sports and Entertainment Law 185 (2018) and The New Retail Experience and Its Unaddressed Privacy Concerns: How RFID and Mobile Location Analytics are Collecting Customer Information, 7 Case W. Res. J.L. Tech & Internet 15 (2016).  Ava has spoken at numerous conferences on issues in the fashion industry and women in leadership, and she was the recipient of the Luxury Law Rising Star Award in London in 2017 and serves as a Luxury Law Alliance board member.