Helen is a partner in Baker McKenzie's London IP and Tech Team. Helen co-leads the Consumer and Commercial Advisory Practice. She provides strategic advice to multinational companies relating to their supply of goods, services and digital content to consumers. She advises on consumer law, sales promotion and advertising (including green claims), platform regulation (including P2B Regulations and DSA), the supply of AI powered products to consumers and subscriptions. Her clients are fashion and luxury retail brands and global digital media companies. Helen has advised clients on CMA and CPC investigations into social media disclosures and consumer law issues.