Covington advises leading global luxury and premium brands on the full range of legal, regulatory, and contentious issues affecting the sector. The firm works with fashion houses, high‑end consumer goods, beauty and cosmetics brands, luxury automotive businesses, and lifestyle brands at every stage of growth, from market entry and brand expansion to transactions, enforcement, and dispute resolution.
Multidisciplinary teams provide integrated advice across brand protection and IP, advertising and product claims, regulatory compliance, data privacy, ESG, supply chain integrity, M&A, and disputes. Covington has particular strength in international arbitration and commercial litigation, representing luxury brands in complex cross‑border matters worldwide.