In this workshop, we will look at the legal and business considerations involved in creating a successful franchise and distribution model for luxury products. The most important considerations include a competition law compliant pricing model that allows you to maintain brand standards and increase your distribution using asset light structures. We will look at the differences between franchise, selective distribution and concession/consignment agreements.

Babette Märzheuser-Wood, Global Head of Franchise Group, Dentons

Nieves Briz, Partner, Dentons

Michael Dean, Partner, Dentons

Marta Kolasinska, Legal Counsel, Ralph Lauren