Patrick Pahlke leads the Commercial discipline at Viceroy Hotels and Residences, with global oversight of revenue management, distribution, global sales, field sales and marketing operations, brand and performance marketing, and loyalty.

A luxury lifestyle veteran with 30+ years of international experience, Patrick began his hospitality carer with an apprenticeship at Cologne's DOM Hotel and holds a bachelor's degree from École Hôtelière de Lausanne. He spent 14 years with Hyatt International across Asia Pacific, launching China's first three Park Hyatt properties and the region's first Andaz. At Two Roads Hospitality, he led sales, marketing, revenue management and distribution for the ultra luxury brand Alila, managing teams across four continents. As Vice President, Commercial at Proper Hospitality, he built the commercial organization behind celebrated openings in Santa Monica, Downtown LA, Venice, Malibu, Austin and Palm Springs. As Chief Commercial Officer at Sage Hospitality Group, he built a commercial team from scratch for a portfolio of 70+ branded and independent properties.

Patrick serves on the executive advisory boards of the International Luxury Hotel Association, Lighthouse and Sabre Hospitality Solutions. Fluent in multiple languages, he has lived and worked across Asia, Europe and the U.S., and lives in New York with his wife and daughter, Mila.