Sam Eichner is Senior Counsel at Norton Rose Fulbright and focuses on the protection, enforcement, and commercialization of intellectual property for luxury, fashion, beauty, and consumer brands. As a first-chair trademark and copyright litigator, Sam has consistently delivered top results to luxury and apparel brands and retailers in U.S. federal court litigation. Sam also directs cross-border IP dispute strategy and coordinates local counsel across multiple jurisdictions. He also advises clients on trademark and copyright strategy, brand protection, licensing, and emerging issues in technology and AI, helping companies safeguard some of their most valuable assets in an increasingly complex global marketplace.