Melanie Howard’s practice focuses on the acquisition, protection, licensing, exploitation and sale of intangible assets for major brands and individual talent. Clients laud her as “super responsive” and seek her out for her practical guidance and business-minded approach. Melanie’s unmatched experience in the fashion, luxury and retail sectors has been recognized by industry leaders, including through participating as a Partner of the Luxury Law Alliance, which in 2021 named Loeb as the Best New Luxury Law Firm. Her practice also spans entertainment and media, esports and Web3, including advising clients and managing deals involving cryptocurrency, blockchain, non-fungible tokens (NFTs), minting, licensing and royalty structures, advertising issues and brand protection, exploitation and enforcement in the metaverse.