Catherine Adam is a commercial contract partner with experience in a range of industries and a particular focus on clients in the retail, fashion and leisure sectors. She advises on B2B and consumer matters for e-commerce retailers, fashion brands and traditional retailers as well as other consumer facing companies. Catherine's retail experience encompasses supply chain issues with a particular focus on third party logistics (warehousing and fulfillment). For her fashion clients who range from global brands to early stage market entrants, Catherine advises on licensing, logistics, talent and collaboration agreements as well as frequently providing quasi-in house counsel strategic input across a broad range of commercial matters. Catherine's key strength in advising these clients is her in-depth understanding of their sectors which enables her to provide highly tailored commercial solutions by ensuring she gets to know her client and their commercial goals before putting in place any legal relationships. She is highly regarded in the Commercial Contracts space where the Legal 500 has highlighted her as a Leading Partner for the last three years.