Two forces have shaped Aysha Saeed’s journey — her late father’s love of European fashion and her family’s immigration from Pakistan to the United States when she was just 12 years old. Those experiences instilled in her a global perspective, an entrepreneurial drive, and an appreciation for beauty and resilience across cultures.

Aysha began her career in the finance industry, only to realize that her true passion lay elsewhere. With no formal design education, she took a leap of faith by channeling her roots and creative instincts to design modern silhouettes infused with hand embroidery and artisanal fabrics sourced from Pakistan and India. Her distinctive vision and craftsmanship soon captured the attention of the European luxury world.

Through perseverance and artistry, Aysha went on to work with prestigious fashion houses such as Dolce & Gabbana, Dior, Krizia, and La Perla, where she refined her skills in couture design, embroidery, and production. Those invaluable experiences became the foundation for her own brand, AYSHA NY — a luxury womenswear label rooted in New York City.

AYSHA NY is dedicated to dressing senior level professional women who seek femininity and ability to stand out in the sea of sameness in the boardroom, at an event, or beyond.

In 2025, Aysha launched her most personal venture yet: the AYSHA NY Foundation (AYF), a nonprofit organization with a mission to support mentorship and education for women and girls in the Tri-State area. AYF was inspired by Aysha’s beloved mother, Naseem Saeed, who she calls “the wind beneath my wings. ” Through AYF, Naseem’s legacy of kindness and generosity continues by empowering countless women and girls.