Two things shaped Aysha Saeed’s life: her late father’s love of European fashion and immigrating to the US from Pakistan at the the age of 12. Aysha worked in the finance industry only to realize this was not her passion. That’s when she decided to take the plunge and enter the world of fashion. Without a fashion degree or experience, she made the daring move to design silhouettes utilizing embroidery and unique hand printed fabrics sourced from Pakistan and India. She then developed a stunning portfolio for luxury design houses in Milan and Paris.

After an extensive labor of love and hard work, Aysha had the privilege to create silhouettes showcasing her embroidery designs for brands such as Dolce & Gabbana, Dior, Kritzia, La Perla, among others. It was at these world renowned fashion houses that gave Aysha the training, education and hands-on experience which led her to create her eponymous brand, AYSHA NY.