Brand x Business: A Backstage Look at Legal’s Role in Collabs

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Nike Air Jordan x Dior. Gucci x Balenciaga “Hacker Project”. Louis Vuitton x Supreme. Supreme x well, everyone … You can’t think of brands today without thinking of collaborations. Even more fascinating is the level at which they are occurring, spanning high-end luxury to street to consumer products and retail. What’s more, the fashion and luxury brand partnering is crossing into Entertainment, Sports, and Media in a way that has not been seen before. In this multi-faceted panel, we will take a closer look at brand collaborations and how those partnerships impact the business of the brand between designers, talent, investors, and other stakeholders. We will discuss trends and hot-topics like celebrity and influencer endorsements, investor impact, and how this has shifted over time, including a horizon scan on what the industry should be prepared for in tomorrow’s modernized market.

Danielle Garno, Chair of Fashion, Beauty, and Luxury Goods Team, Co-Chair of Entertainment Team, Holland & Knight

Matthew I. Growney, Creative & Director + Managing Partner, Thermal Brands

Leslie Vaughn Mahre, Partner, Holland & Knight

Louise Bloom, Senior Vice President and Associate General Counsel, WME

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