Born in 1971, after his studies and international experience, he joined Reda, which is now in its fifth generation. Since 2005, he has taken on operational responsibility, becoming the CEO of the wool mill. In the early years, within the Group, he held various roles: from production to marketing, from the design office to business development, all essential experiences that allowed him to grow and learn the trade from the inside.

Strongly tied to the territory, like his fabrics, he believes in the necessity of an ethical company that is increasingly focused on product quality, but also on respect for human relationships, the environment, and tradition—elements that have enabled the Reda brand to strengthen its position in the market, becoming synonymous with luxury and the finest made in Italy.

Today, Ercole Botto Poala, with the support of his cousins Francesco, Fabrizio, and Guglielmo, is the driving force behind growth aimed at continuous innovation, always placing a strong focus on sustainability.

Ercole Botto Poala served as president of Milano Unica from October 2015 to February 2020 and was president of Confindustria Moda from July 2022 to January 2024.