Veronica Pinotti is a competition and regulatory lawyer with 30 years’ experience advising clients on EU and Italian law. She works with European and international businesses before the European Commission, national authorities, and civil and administrative courts.

Her practice is particularly relevant to fashion and luxury brands where commercial strategy intersects with regulation, innovation and consumer-facing risk. A pioneer in the convergence of antitrust, consumer protection and data privacy, Veronica has a strong focus on digital markets, online platforms, algorithmic decision-making and AI-driven business models.

Veronica advises on distribution networks, selective distribution, collaborations, joint ventures, M&A, cartels, abuse of dominance, state aid and regulated markets. She also assists clients on antitrust audits, risk assessments, litigation, ADR, consumer protection, misleading advertising and brand reputation matters.

She is admitted as an Avvocato in Italy, an Avocat à la Cour de Bruxelles in Belgium, and a Solicitor in England and Wales, and is qualified to appear before the Supreme Court in all three jurisdictions.

She is named among TopLegal’s “LeadHer 100”, which celebrates the most influential women in the Italian legal market. This recognition highlights Veronica’s leadership, market impact, reputation, expertise and strategic contribution to clients’ businesses. She is also listed in the Legal 500 EMEA Hall of Fame for EU and competition law, as well as in several other leading legal directories, including Chambers Europe, Lawdragon and GCR.