Alessandro Cerri is the Head of Global Brand Engagement for Europe on Amazon's Customer Trust team, where he focuses on helping create a trustworthy shopping experience through brand protection, anti-counterfeiting, product safety, and scam prevention. He collaborates with government authorities, industry associations, and teams across Amazon to strengthen trust and protect customers. Alessandro brings more than a decade of experience in ecommerce, brand management, and business strategy, with previous roles at Ferrero and Deloitte.