We have seen the rapid adoption of AI across industries, including the retail and luxury sectors. Brands are using AI to revolutionize all aspects of their business--from product design and manufacturing to sales forecasting, store operations, fraud detection and prevention, supply chain optimization, inventory management, and more. AI is also changing the way brands engage with their customers. By using AI to capture and analyse vast amounts of data, brands can provide hyper-personalized experiences to their customers, including bespoke products, customized styling and product recommendations, personalized customer support and clienteling, tailored marketing content, and more. We will explore the exciting ways AI is transforming luxury and address some of the most important legal considerations and challenges brands should consider as they integrate AI into their businesses.

Grace Han Stanton, Partner, Perkins Coie LLP

Miriam Farhi, Partner, Perkins Coie LLP

Carmelo Fontana, Google Senior Regional Counsel - AIRIA President