Emma McFerran is the Chief Executive Offi cer of Lyst, the leading premium and luxury fashion shopping app. Lyst connects retailers and brands around the world, including Gucci, Prada, Loewe, &Other Stories, ASOS and more with 160 million shoppers each year. Lyst’s best-in-class fashion discovery experience is powered by data, AI and technology.

Emma joined Lyst 10 years ago after starting her career in law. Emma has worked across all areas of the company and has a deep understanding of the Lyst platform, and the fashion industry it supports.

Key to her role is ensuring that Lyst is always guided by its culture and values, so that the business and its people grow together.