Loren is an associate in Bird & Birds Privacy & Data Protection team, advising on all areas of data protection and ePrivacy law, including marketing rules, ad tech compliance, data protection considerations in various commercial arrangements, international data transfers, rights requests from data subjects and personal data breaches. Loren also advises businesses in a range of sectors, including luxury goods, on the data protection implications of innovative technologies, such as issues relating to the development and use of AI. Having worked with clients under various secondment arrangements, Loren understand the pressures faced by in-house legal teams and the importance of providing prompt and practical advice that can be understood and implemented across the business.