As the retail sector embraces rapid technological transformation—from AI-driven personalisation and virtual storefronts to blockchain-based authentication and immersive shopping experiences—retail and consumer engagement are evolving at an unprecedented pace. This session will explore how cutting-edge technologies are reshaping the retail landscape, enhancing the consumer journey, and redefining brand interaction. The breakout session leaders will examine the critical legal issues that accompany this evolution. Join us as we unpack how these innovations are transforming retail operations, enhancing customer experiences, and driving new business models. We will also discuss strategies for managing these technological advancements while ensuring legal compliance and maintaining customer trust in the age of digital luxury.

Stu Harris, Associate General Counsel, Meta

Jennifer Cass, Partner, Dentons

Bianca Spada, Global Social Media + Creators Lead, Meta