Against the backdrop of the Paris Olympics, this panel discussion offers a deep dive into the motivations, benefits, and legal considerations driving luxury brands to align themselves with the world of sports. Join us on a journey into the shared aspirational allure of athletes and luxury brands, the powerful combination of fan loyalty and consumer engagement, the opportunities and challenges of team sponsorships versus athlete endorsements, the strategic value for luxury brands of the global media reach of sports, and the key role that storytelling and authenticity play in successful luxury/sports collaborations.

Melanie Howard, Chair, Luxury Brands Group, Loeb & Loeb LLP

Amber Knight, Senior Legal Counsel, Stella McCartney Limited

Amaryllis Seabrooks, SVP and Associate General Counsel, WME Sports