Uché Okonkwo-Pézard is recognized worldwide as one of the pioneer business strategists and opinion leaders in the luxury industry. With insightful vision on the luxury business, a strong creative talent and a rare capacity to pull luxury brands together, she has collaborated closely with both emerging luxury brands and established luxury companies, including Louis Vuitton, Chanel, Hermes, Gucci, Cartier, Christian Dior, Piaget, Coty Prestige, L’Oréal, Chopard, Fabergé, Burberry, Boucheron, Van Cleef & Arpels, Couronne, Woo and a host of others. Her expertise in taking luxury brands to elevated growth through strategic and insightful business and creative solutions have led to the successful growth and turnaround of several brands and the launch of others. Through her guidance, Luxe Corp is currently playing a vital role in reshaping the business practices of luxury brands and the business approaches of the luxury industry.
Following the creation of Luxe Corp, she initiated the creation of Club e-Luxe out of a recognition of the important and pivotal role that digital media would play in shaping the future of luxury. Club e-Luxe remains the sole credible platform that provides luxury executives with strategic digital direction through knowledge, strategies, tools, techniques, applications and systems that luxury requires to thrive in the world of digital media, technology and innovation. Each Club e-Luxe event is curated with a unique theme identified from the current digital challenges of the luxury industry and Luxe Corp’s consolidated digital practice. Club e-Luxe has received ongoing support from such luxury companies as Louis Vuitton, Chanel, Gucci, Cartier and Dior; as well as technology companies including HP, Microsoft, Cisco and Parrot.
Uché is also the founding editor of the luxury business magazine, Luxe-Mag.Com, which provides insightful analysis of luxury business issues. She is the author of the best-selling book, “Luxury Fashion Branding,” which is the first book to address the business of luxury from a strategic viewpoint and has been described as an “indispensable resource for anyone involved in the luxury business.” Her second book, “Luxury Online,” is the first, and remains the only, industry reference text on the analysis of digital media, innovation and new technologies in the luxury context. It has been described by insiders as “what the luxury industry has been awaiting for over a decade.” Uché has also acted as a guest editor of the Journal of Brand Management and her publications have appeared in the Harvard Business Review and the International New York Times among others.
Uché is frequently quoted in the international press and has been featured in the Financial Times, the International New York Times, The Economist, Bloomberg Businessweek, The New York Times, Elle, Vanity Fair, Vogue among others.
A true entrepreneur, her passion for linking the worlds of business, innovation, culture and creativity is unmistakable in her presentations at key luxury industry events worldwide, including the International New York Times’s annual luxury conference where she has been invited to address luxury leaders twice. She has also given keynote presentations at the American Express Luxury Summit, Goldman Sachs Luxury Forum and the China Luxury Summit. She constantly speaks to M.B.A.s and alumni of business schools worldwide on the luxury business and has addressed audiences at Harvard Business School, ESSEC Paris, London Business School, IE Madrid and EML Geneva. A multilingual, Uché sits on the board of several entities such as the I.618 Sustainable Luxury, the London College of Fashion’s Executive M.B.A. Fashion and the influential advisory board of HP. She is also an honorary fellow of the American Luxury Marketing Council. She has an M.B.A. from Brunel Business School, London, and is committed to pursuing the advancement of luxury and culture in both business and academics. In addition to the business of luxury, Uché is passionate about the arts, design, culture and gastronomy. She is also an aviation enthusiast. Uché lives in Paris with her family.