I am a Brand Innovation Strategist and Business Designer. In my 25 year career I have worked in Strategy Consulting, Marketing & Brand Management, Post-Graduate Design Education and more recently within the ecosystem of Italian Innovative Start-Ups. With a Graduate degree in Economics from ESSEC Business School (Paris) and a Master in Business Design from Domus Academy (Milan), I have developed a strong conviction that to create meaningful and viable businesses, we must combine a deep empathy for one’s customers with actionable insights from small & big data and a solid business strategy. As a Brand Innovation Strategist and Business Designer, my goal is to help my clients align their Brand Strategy with their Business strategy, making their Brand a core strategic asset. I enjoy teaching young professionals in various universities, in Milan, France and Switzerland about the evolution of consumers values, innovative brand strategies and business model innovation adopted by fashion, luxury or lifestyle players. As a member of Angels 4 Women, the first Italian business angel association focusing on women-led startups, I support women entrepreneurs and try to help reduce the gender gap. I am a mentor in start-up accelerators such as Impact Hub SB in Milan, B Heroes, or Hungarian Fashion & Design Agency Start-up Campus Inkubator.