Dr Carolyn Mair, founder of Carolyn Mair Consulting Limited, is a Behavioural Psychologist specialising in fashion. Prior to establishing her consultancy, Carolyn was full Professor of Psychology for Fashion at London College of Fashion (LCF), University of the Arts London, where she established the Psychology Department and wrote the world’s first MSc and MA degree programmes to apply Psychology specifically in the context of fashion. Her book, The Psychology of Fashion, was published in 2018, and is now available in English, Serbian and Korean. Since becoming a consultant in 2017, Carolyn has worked with fashion and beauty companies across the world and is frequently featured in international press and media. She is a Chartered Fellow of the British Psychological Society and proud recipient of their 2017 Distinguished Contributions to Psychology Education Award. She has a PhD in Cognitive Neuroscience, MSc Research Methods and BSc Applied Psychology and Computing. Among her earlier careers, she worked in visual display and graphic design. More information is available here and on her social media accounts: @psychologyforfashion (IG), @Carolyn_UK (Twitter) and @ProfessorCarolynMairPhD (LinkedIn).