As Executive Vice President of Marketing and Brand for Stetson, Tyler Thoreson is responsible for shaping and advancing Stetson’s brand vision globally across consumer channels and points of distribution, overseeing brand strategy and creative, social media, PR/communications, experiential, and collaborations. He joined Stetson in 2022 and over the past three-plus years has helped steer the 160-year-old legacy brand to new levels of cultural relevance and business growth. Prior to Stetson, he held leadership roles at Todd Snyder New York, Ralph Lauren, Gilt, and Conde Nast, where he was a founding editor of the groundbreaking fashion and lifestyle destination Men.Style.com. A native of Minnesota, Tyler is a graduate of Duke University, and now lives with his family in Westchester County, NY.