The luxury market is undergoing significant transformations driven by evolving consumer behaviors, technological advancements, and global economic shifts. Distribution strategies represent a source of competitive advantage for brands. This panel will explore the latest distribution trends and opportunities within the luxury sector, with a particular focus on the legal implications and challenges faced by brands. Additionally, the panel will discuss the distinct distribution strategies and legal considerations for fashion versus design luxury brands. This includes examining how these segments differ in their approach to brand positioning, customer engagement, and market penetration.

Alessandra Amico, Head of Legal, Molteni Group

Luca Chiama, Legal Director, Prada

Veronica Muratori, Counsel, K&L Gates