Workshop #1

Gaming and eSports: A new runway for luxury brands
Hosted by Bird & Bird

Collaboration with the gaming industry offers luxury brands a new and innovative way to showcase their collections in the virtual world. But what are the key legal and commercial issues you need to know to ensure a successful partnership?

Panel Moderator: Will Deller, Senior Associate, Bird & Bird

Nicola Packer, General Counsel, Fnatic

Maurits Meijboom, Legal Director, Digital & Data, PVH Corp.

Charles Hambro, Co-Founder, CEO, GEEIQ

Workshop #2

Walking the line: What recent IP cases tell us about pushing the boundaries
Hosted by AA Thornton

Properly protecting your brand is fundamental in the luxury space.  In this session Dan, Geoff and Sarah will be discussing the important points to learn from recent IP cases, particularly when it comes to litigation and protection strategies. The session will consider:

• When and how IP litigation strategies can overstep the mark – How far can you push what is ‘allowed’ under the trade mark act and where will the court draw the line on that behaviour?
• Where are we now in relation to copycat behaviour – How much can you expect to rely on passing off?
• How not to lose the easy cases – The importance of evidence.
• What is the current approach to protecting 3D or unconventional marks?
• Does EU IP law still matter in the UK?

Geoff Hussey, Partner, Solicitor, AA Thornton

Sarah Darby, Partner/Trade Mark Attorney, AA Thornton

Dan Byrne, Partner/Barrister, AA Thornton

Workshop #3

Unlimited reality: The new reality?
Hosted by Deloitte

This panel session will showcase how to consider integrating limitless reality into your business.  We will discuss what the luxury industry is doing in this space, why is should matter to your business and the challenges luxury brands and their legal teams can face.

Rachael Barber, Partner, Deloitte Legal UK

Calum Murray, Partner, Deloitte Legal UK

Ida Palombella, Partner, Deloitte Legal Italy

Alex Curry, Partner, Deloitte UK

Beatrice Grifoni, Head of Intellectual Property, Valentino

Workshop #4

Russia sanctions – how to respond and what to consider for the future
Hosted by Hogan Lovells

This workshop will address the latest on sanctions including how sanctions adopted with respect to Russia specifically targeted the luxury sector, what impacts we saw in luxury export and import activities, and what is next.

Aline Doussin, Partner, Hogan Lovells

Workshop #6

How the most recent case law affects the shaping of brand management and brand protection strategies in the luxury sector
Hosted by Greenberg Traurig

The pathological phase of litigation, besides giving Courts the occasion to trace and refine valuable legal principles, offer brands new insights on how to manage and protect their IP assets and products. The panel will explore some of the latest landmark cases of trademark infringement, unfair competition, counterfeiting and misleading advertising, from different jurisdictions worldwide.  Through such an overview, the session will cover the following:

• Practical issues for addressing and re-shaping fundamental business strategies: from the safeguard of shapes, sounds and well-known trademarks, to the definition and protection of the brand’s identity and reputation.
• The use of indications of origin – with particular reference to “Made in Italy” and the message of quality and prestige it conveys.
• Upcycling growth
• Reselling of luxury fashion items
• Counterfeiting and the problems often arising from illicit trademarks use in the secondary market

Candice Kim , Vice Chair, Global Trademark & Brand Management Practice Group, Greenberg Traurig

Luigi Fontanesi, Partner, Greenberg Traurig

Camilla Di Fonzo, Associate, Greenberg Traurig

Workshop #7

Safely embracing a new world: Creating and protecting digital assets
Hosted by Baker McKenzie

Luxury and fashion companies are embracing the opportunities brought about by the creation of online immersive experiences. Brands in particular are exploring new advertising channels, the creation of new virtual goods such as non-fungible tokens (NFTs) and a new form of interactive engagement with consumers, as well as new sale environments. This new online world raises a number of new challenges which we will explore during this workshop including IP protection, consumer and data protection and governance/compliance.

Moderator:

Helen Brown, Partner, Baker McKenzie

Panelists:

Ashleigh Hegarty, General Counsel, Charlotte Tilbury

John Groom, Senior Associate, Baker McKenzie

Paolo Sbuttoni, Partner, Baker McKenzie

Sarah Williams, Senior Associate, Baker McKenzie