Luxury: New Frontiers

Emboldened by the success of their digital strategies during the pandemic, luxury brands are daring to explore alternative realities. In this rapidly shifting world, companies are seeking collaborations with gaming and metaverse platforms to take advantage of the huge potential for virtual and hybrid luxury goods, a market estimated to be worth some £250bn.

Non-fungible tokens (NFTs) are also entering the fray with the recent sale by Dolce & Gabbana of nine NFTs exemplifying the huge potential of this unregulated world. Inevitably, however, opportunities bring with them risks, and luxury brands are presented with the challenge of protecting their IP in an environment plagued by legal uncertainties.

And as luxury companies seek to navigate these unchartered legal territories, their lawyers must also stay on top of the increasingly influential ESG movement. Customers are becoming more demanding. While they will continue to seek out quality, they also expect the products they buy to be sustainable and sourced ethically.

Meanwhile, regulatory scrutiny continues to grow against the background of heightened geopolitical tension epitomised by the US – China trade war.

This forum will ask whether luxury is at the cusp of a new digital era, or the victim of pandemic-induced hype. It will seek to determine whether NFTs are a passing fad or here to stay. And it will explore the practical impact of the ESG movement on the luxury sector, asking where companies should draw the line between political activism and cultural awareness. Can a truly traceable and transparent supply chain be created? And how does the luxury company of 2030 present itself?

The summit, which this year celebrates its 10^th anniversary, provides general counsel and their teams with a unique opportunity to discuss the challenges facing the sector, sharing insights on the latest trends and challenges while also hearing from leading figures within the world of luxury.

Topics will include:

• Global overview of the luxury marketplace including key trends impacting the sector
• Legal issues in the metaverse
• Luxury and the gaming sector
• Media and entertainment
• The latest developments in brand protection
• Litigation trends
• Creating and protecting digital assets
• Licensing strategies
• Luxury workplace issues
• Supply chain transparency
• M&A
• Data privacy and security

The event brings together founders, C-suite executives and legal advisors from the leading luxury brands, offering unrivalled access to this niche but very lucrative legal market in a safe and stimulating environment.

The Luxury Law London Summit and Awards were hosted at the British Museum

Great Russell Street
London
WC1B 3DG

2019 Luxury Law London Highlights