Will Deller

I am a senior associate based in Bird & Bird’s London office, advising clients on the key commercial agreements that underpin their businesses, with a particular focus on the sport, gaming and media sectors.

On the commercial side, I routinely advise on sponsorship and media rights, as well as games publishing and development agreements, but in addition I advise clients from a range of industry sectors on other areas of law, including gambling regulation, advertising and consumer protection.

I lead the firm’s rapidly expanding esports practice, advising stakeholders from across the industry on issues ranging from sponsorship and player contracts through to rule drafting and brand protection. In 2019 I was awarded the ‘Rising Star’ award at the Legal Week Innovation Awards for my role in building the firm’s esports practice; and in the same year I was commended in the Financial Times Innovative Lawyers Report for my work in helping Intergalactic Gaming to establish its blockchain-based esports tournament platform. I was also ranked as a ‘Rising Star’ in the 2020 edition of the Legal 500 directory.