Tony Keats

Anthony M. Keats


Tony Keats is a founding partner of the Beverly Hills law firm, Keats Gatien LLP. He has held intellectual property practice leadership roles at Baker Hostetler, Keats McFarland & Wilson, and Stubbs Alderton & Markiles.


Tony’s more than three decade legal career has singularly focused on the development and protection of brands and creative content from luxury goods to the internet and consumer products to entertainment. He has provided counsel and has litigated cases on behalf of many of the world’s largest consumer product and entertainment companies, as well as US, French, and Italian luxury goods producers.


Tony speaks and writes on a variety of intellectual property protection issues. He has appeared in numerous publications including Forbes, Fortune, The Wall Street Journal and National Law Journal. Tony co-authored “Protecting the Brand: Counterfeiting and Gray Markets” for Law Journal Press. He was also a contributing author of the book “Trademark Counterfeiting” published by Aspen Press.


Tony holds bachelor and masters degrees from Brown University and a law degree from the University of San Francisco. Prior to attending law school, Tony was a brand manager for Inglenook Wines in San Francisco and Napa, California.