SERENA VISWANATHAN is Acting Associate Director in the FTC’s Division of Advertising Practices. She started her FTC career as a staff attorney in the Division of Advertising Practices in 2000, litigating deceptive advertising cases on a broad range of practices, including health claims and endorsements. Serena held positions at all levels of the agency, including as an Attorney Advisor and Acting Deputy Director in the Bureau of Consumer Protection, where she advised senior agency leaders on pending enforcement matters, as well as legal and policy issues affecting the agency’s consumer protection mission. Serena received a J.D. from Georgetown University Law Center and a B.A. from the University of California, Berkeley.