Sally is a partner in the firm’s Intellectual Property department and head of the Brands group. She advises on brand protection strategies including clearance, monitoring and enforcement as well as trade mark and design filing. She acts for brands at all stages, from creation through to international expansion, both in preparation for investment and following acquisition.

Sally advises clients in a wide variety of sectors ranging from betting and gaming to real estate. She is co-head of the firm’s Retail group and takes a lead role in the firm’s mentoring programmes with the British Fashion Council and Walpole, and sits on the UK Council of the Creative Industries Federation. She is a recommended lawyer in Legal 500, WTR 1000 and IP Stars as well as being ranked in MIP’s 2019 Global Index as one of the top 250 women in IP. In addition, in 2017 the Brands group was recognised by Legal 500 with a client award for its strength and expertise in brand management.

Prior to qualifying as a lawyer, Sally was a brand manager for multi-national brands where her responsibilities included new product development, advertising, promotion, PR, packaging and sponsorship. She is frequently contacted by both the press and broadcast media to comment on brand related developments.