Purvi Shah

Purvi is the Head of Ethical and Sustainable Value Chains at De Beers Group where she is responsible for the strategy, design and implementation of responsible business initiatives and provenance programmes that maintain and build reputation, seek to raise industry standards and are integrated into core commercial objectives.

She has over 15 years of experience in designing, implementing and evolving multi-stakeholder programmes that address social, environmental, business and reputational risk across complex supply chains.

Purvi is a member of the Responsible Jewellery Council’s (RJC) Executive Committee and co-chairs the RJC’s Standards Committee.