Pam Church serves as chair of Baker McKenzie’s North American Intellectual Property and Technology Practice and its North American Consumer Goods and Retail Industry Group. She has extensive experience in structuring, negotiating and implementing transactions involving the acquisition, development, exploitation and sale of IP rights, including mergers and acquisitions, licenses, joint ventures, strategic alliances, research and development collaborations, digital publishing, e-commerce, outsourcing and corporate finance transactions.
Pam counsels major media, consumer, fashion and luxury goods, entertainment, and technology companies in building and enforcing comprehensive IP protection and management programs. She is an expert in IP issues arising in tax controversies and restructurings. She also handles a wide array of legal and compliance issues affecting e-commerce and advertising and marketing, particularly involving new technologies and the emerging opportunities and risk management issues presented by digital and social media platforms. She negotiates sponsorship and endorsement contracts including celebrity licensing and influencer agreements, clears advertising, negotiates product placement and media production agreements and advises on federal and state regulations governing promotions, including contests, sweepstakes, charitable sales co-ventures and loyalty programs.
Pam has been consistently recognized as a leader in Intellectual Property by Legal 500 USA and Chambers USA. Managing Intellectual Property selected her as one of the top female IP lawyers in the US in 2013 and 2014, and has recognized her as an “IP Star” since 2013.