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Nick Graham

As founder and Chief Underpants Officer of Joe Boxer, Nick Graham changed the face of fashion when he turned his underwear company into one of America’s most popular lifestyle brands. Sensing an opportunity that American men are increasingly frustrated with the choices they have in menswear, Graham launched his first eponymous brand in 2014 to address what he defines as the  “Perennial Millennial”  consumer. By offering a style that he calls Post-Prep, the brand is quickly becoming known for offering modern solutions to men’s fashion.