Natalia has more than 10 years of experience in the fashion industry, her main activities include founding a showroom More Dash in Paris and international conference Fashion Tech Summit alongside her business partner Daria Shapovalova. Natalia was a curator of the Fashion Business course at Kiev Fashion Institute, curator at Creative Ukraine conference, organized by the Ministry of Culture in Ukraine, an expert at Google Woman Digital Academy.
After 4 seasons as press-attaché at Mercedes-Benz Kiev Fashion Days, Natalia became it’s COO. Later she co-founded More Dash showroom in Paris, initiating and curating showcases for promotion and sales of the designers’ collections internationally. In 2019 More Dash expanded to the US with its Fashion Experience Pop-Up Stores in Los Angeles. In 2020 Natalia (along with her co-founder) launched their first tech company DRESSX. Natalia Modenova is in the list of Highsnobiety for TOP13 experts weigh in on Fashion NFT and in Threedium TOP50 Voices driving the conversation in AR, VR and 3D and featured in Forbes USA, Financial Times, Vogue Business, WWD, Business of Fashion, Dazed and other media