Mags Byrne

Mags is a qualified solicitor who has held several high-profile roles in sport, including a member of the Premier League Legal Advisory Group and CEO of Sunderland Football Club. In this role, she was responsible for the entire operations of this £100m+ turnover business, including marketing, operations and finance.  She has been a Non Executive Director of the England Boxing Board and was awarded an Honory Doctorate for Services to Sport by UUJ Belfast.  Mags currently owns a sports management company, managing the careers of 40 elite and high profile sports persons.

Mags identified the opportunity for an events-based esports business and has created “EStars”.  In a mere 14 months, EStars has worked with Publishers and prestigious brands and organisations, bringing the fast moving world of esports to the heart of England, Ireland, Scotland, Wales and Northern Ireland.  EStars will become a global brand when it brings events to the UAE and Hong Kong later in 2019.  She is a vastly experienced businesswoman who has now recruited a senior team to support her in taking the business to the next level.