Laura Brett is the Vice President of National Advertising for Better Business Bureau National Programs (BBBNP), part of the advertising industry’s system of self-regulation founded in 1971 to boost consumer trust in advertising. Laura began leading the National Advertising Division (NAD) in August of 2017, after serving NAD as a staff attorney and Assistant Director. Laura has helped develop NAD’s body of guidance in the evolving area of truthfulness and transparency for advertising in digital media, including the review of the adequacy of disclosures in influencer marketing as well as other digital formats. In addition to speaking regularly on the issues surrounding digital advertising in the U.S. and internationally, Laura has published articles on the ethical standards of advertisers in social media and participated on a panel at the FTC’s Native Advertising Workshop in December 2013. Prior to joining NAD, Laura was a litigator with her own private practice after having worked in commercial litigation at Willkie Farr & Gallagher. Laura also was elected to her local City Council and served as Deputy Mayor.