Joanne Loughrey

Joanne is Associate General Counsel of the Luxury Division at L’Oréal U.K. & Ireland.  Working closely with the L’Oréal Group legal function in Paris, she advises beauty brands such as Yves Saint Laurent, Giorgio Armani, Lancôme, Kiehl’s, Valentino and Urban Decay on a multitude of legal issues from selective distribution to advertising standards, consumer protection regulations to grey market & counterfeit products, and everything in between!  A former Talent Agent representing leading U.K. entertainment personalities, Joanne has particular experience in the brand endorsement and influencer marketing sectors, having spent a lot of time negotiating talent agreements from both sides.  Joanne chairs ISBA’s Influencer Marketing Working Group, working towards the creation of a Code of Conduct between influencers, agencies and advertisers.