Janet’s background is in results-driven integrated marketing. She began her career at Ogilvy and Mather Direct and Craik Jones, where she worked on the Land Rover, Royal Mail, Tiffany & Co, First Direct and Spillers Foods accounts. At Saatchi’s, Janet led teams to deliver digital EMEA and global strategy and campaigns for Visa Europe, Carlsberg, Dr Martens and Barclay’s Capital. At Gyro, Janet led the team that managed Virgin Atlantic’s global loyalty programme and UPS’s EMEA loyalty programme.
Unfold London works with luxury brands and retailers to create content that works across each touchpoint in the consumer journey, attracting new consumers and driving conversions for a range of luxury brands, including Michael Van Clarke, Frances Prescott, Penhaligon’s and Studio10.
Janet is also Lead Digital Consultant for MCA, where she advises clients on omnichannel and digital production, social media strategy and implementation and celebrity/sports influencer participation in brand strategy and campaigns for IKEA UK & Ireland, Mondelez, Reckitt Benckiser, PepsiCo Western Europe and L’Oreal.