Founded in 1998, Textappeal is an award-winning agency specialising intranscreation: the translation of marketing communication ideas, notjust words, for maximum resonance with local customers. Clients include major global brands such as P&G, Sony, Starbucks, Mandarin Oriental, Barclay’s as well as world leading advertising and digital agencies. Froma tagline or “30 TV commercial to 24/7 content in digital channels, we make sure your brand message hits home across all cultures, markets, languages and media channels. CEO Elliot Polak is sought after for his views by media owners such as Campaign, Media Week, M&M Global and The Internationalist, and has been referenced in The New York Times and the Financial Times. Elliot is the only marketing industry professional to have been invited to speak for 7 consecutive years at the Cannes Lions Advertising Festival.