Elisheva Jasie is a seasoned licensing and legal executive and beauty industry veteran with over 20 years’ experience in managing, protecting and monetizing brands and IP via collaborations and partnerships.
Elisheva heads the Partnerships & Licensing practice at Vicente & Partners (V&P), a differentiated advisory boutique focused on M&A, licensing and partnerships in the Consumer Goods sector. Prior to V&P, Elisheva was Senior Vice President of Licensing & Legal at Coty Inc. where she crafted fragrance partnerships with celebrities and luxury, fashion, and lifestyle brands, including Beyoncé, Tiffany & Co., Gucci, Burberry and Kylie Jenner.
Elisheva speaks regularly on licensing with cameo appearances at INTA, The New York City Bar, The New School Parsons School of Design and Baruch College. She is a member of both the New York and Israeli Bars, a running guide with Achilles New Jersey and has the honor and privilege of being the mother of a lively brood of four.
In terms of distinctions, the Burberry x Coty deal was awarded the Luxury Law Summit Deal of the Year in 2017.