Christopher Yu

Originally from New Zealand and with a background in both law and accounting, Christopher practised tax litigation at PricewaterhouseCoopers in Wellington prior to moving to London in 1999. In 2002 Christopher left the City where he worked as a solicitor in investment banking to start a niche fragrance distribution business for luxury candle pioneer Diptyque. Upon selling the business to Manzanita Capital in 2007, Christopher started United Perfumes, launching high profile fragrance brands around the world including Apothia Los Angeles, Olivina Napa Valley, Maison Francis Kurkdjian and Cire Trudon. United Perfumes also designed and consulted on launches for Orla Kiely, Berkeley Hotel and Tom Dixon. In 2010, UnitedPerfumes launched their first fragrance licence with the iconic Italian design brand Fornasetti, sold in around 40 countries around the world.