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Ava Farshidi

Ava Farshidi is Assistant General Counsel at David Yurman. Prior to that, she served in the same role at Rebecca Minkoff. She also spent time at Stuart Weitzman and at a law firm focusing on intellectual property and advertising issues for several fashion brands.

She has several publications on emerging issues in the fashion law industry and is the author of The New Retail Experience and Its Unaddressed Privacy Concerns: How RFID and Mobile Location Analytics are Collecting Customer Information and China’s Role in Well-Known Marks Protection: It’s Now or Never…or Dilution. Ava is involved with numerous organisations and committees including the New York City Bar’s Fashion Law Committee and volunteers at God’s Love We Deliver. She is an avid vintage collector and considers a vintage Bill Blass coat and Christian Dior sunglasses her greatest finds.