Åsa Ericson Hedström

Åsa Ericson Hedström is since 1 September 2019 having a global position as Vice President Legal SBU Living at Fiskars Group. She is responsible for the legal support to iconic brands such as Iittala, Royal Copenhagen, Rörstrand and Wedgewood.


Since year 2000 Åsa has held positions as in-house counsel in global companies where focus on competition law is key. Åsa has an extensive in-house experience in leading positions where vertical agreements, price setting and compliance is on the agenda daily.


Before joining Fiskars Group, Åsa has been part of the fast evolving mobile phone industry working for Ericsson, Sony Ericsson and Sony (2000-2001) where she has held leading positions responsible for Legal, Compliance and Trade Compliance activities globally and for Europe.