1) Luxury Brands in an economic downturn

Hosted by Baker & McKenzie

• Micro and Macro trends
• Changing consumer habits in an economic downturn
• How brands operate and adapt
• Corporate strategies for continued growth
• Resilience – changing business models, restructuring transactions and consolidation

2) Going green? How to build a successful green advertising campaign

Hosted by Bird & Bird

Luxury brands continue to adapt and evolve in an eco-conscious market, incorporating more sustainable practices with green advertising campaigns to match. However, green claims are under legal scrutiny. If the factual foundation of a claim is lacking, cease and desist letters and PR risks often follow. We will explore the do’s and don’ts of creating a successful and compliant green advertising campaign, drawing on some recent examples that luxury brands can learn from.

3) Enhancing Intangible Value

Hosted by Deloitte

The luxury industry is at the cutting edge of innovation. Innovation transforms business models and drives intangible value, which has increased 7 fold in the past 20 years. The fastest growing businesses invest 2-6 x more in their intangibles (IP, intellectual capital and intangible assets) than slow growers. In these uncertain times, effective intangible management is more important than ever; it’s on the priority list of c-suites in the luxury space.   

We’re joined by two of the most innovative businesses in the luxury market, Farfetch and Luxottica, who alongside us will share their thoughts on how you can help your business unleash the untapped potential and shape your intangible growth strategy.
 

Rachael Barber, Partner, Deloitte Legal UK

Alessandro Farris, Group Marketing Compliance Director, Luxottica Group

Ben Lyons, Head of Legal (IP and Innovation), Farfetch 

Ida Palombella, Partner, Deloitte Legal Italy
 

4)
Hosted by Hogan Lovells

NFTs have been tickling brand’s creativity for a couple of years now. While the launch of an NFTs project is surrounded by great hype, with huge marketing and communication investments, NFTs then live their own life on the market. Do brands lose control over them? Are licenses enough to prevent third parties from using them commercially? Exhaustion applies online? In practice, platforms have tools that could help brands in case of unauthorized uses? The time has come to draw some first conclusions and try to understand whether this trend has cons that shall be carefully evaluated by brands.