This is a working agenda and subject to change.
The programme for the Luxury Law Summit will be updated regularly – please check back here for details, or click here to register to receive notifications.
Key topics include:
The new digital marketplace and accelerated growth of online retail
The growth of ecommerce, and the shift in consumer behaviour towards online, driven by the pandemic, is here to stay. What does this mean for luxury brands? How should the c-suite be planning for the future? And what does this mean for the role of physical flagships?
The emergence of high-end luxury digital assets and NFTs
The last two years have seen an explosion of interest and activity in NFTs, fuelled by the allure of the new, as well as easy and plentiful money. What do legal counsel need to know about this new market? Is this the next bubble? Or a legitimate part of the future luxury industry?
Increasing adoption of blockchain technologies by the luxury industry
Linked to resale as well as increased consumer interest in provenance and sustainability, the use of blockchain technologies has increased dramatically within luxury. Beyond record-keeping and digitalisation of ledgers, what more can blockchain offer the industry?
The growth of ESG
Consumers are increasingly motivated by a brand’s concrete actions in the ESG space. Moving beyond a marketing tagline or afterthought, ESG is now becoming critical and core to the sales performance of luxury brands. Speakers will explore how integrating ESG considerations into business planning can benefit all.
The rise of resale, rental, and re-use
Interest and acceptance of resale, rental and reuse of luxury goods has rocketed, as mature consumers consider purchasing decisions more carefully, and as new consumers start their journey on the luxury ladder. But will this market sector develop into more than a niche – and how can resale and rental play a significant role in an industry driven by desire and newness?
How brands should navigate the new influencer media landscape
With the emergence and rapid adoption of new media channels, and more creator content than ever before, what do legal counsel and c-suite need to be aware of when planning and implementing communications?
Wednesday 22 September 2021
British Museum, London
Luxury in the Roaring Twenties – Navigating Tomorrow’s Roadmap
Registration, Morning Refreshments, and Networking
by your Conference Chair
Global trends in the luxury goods industry
This opening session will explore the topics that are driving change and growth in the luxury industry – from new digital assets to advanced technologies, and more.
Anita Balchandani, Partner and Leader, EMEA Apparel, Fashion & Luxury Group, McKinsey & Co.
Panel: The new luxury reality
From the evolving luxury consumer, to the power of data, this session will explore how the luxury industry has adapted to new realities, the lessons to be learned from the winners and survivors of the pandemic, and how nascent industry trends have accelerated. Speakers will include major brand General Counsel, and luxury industry business leaders.
Ceanne Fernandes-Wong, CEO and Co-Founder, COCOON
Keynote: Luxury in the New Roaring Twenties
Post-pandemic, the luxury consumer is richer and more ready to spend than ever before. As the industry prepares for a new “Roaring Twenties”, are excess and extravagance the new watchwords, or is there space for a more thoughtful and considered approach to luxury?
Kristina Blahnik, Chief Executive Officer, Manolo Blahnik
The past, present, and future of luxury
Heritage has always been key to luxury industry success and legitimacy. But is this still the case? How is digital luxury creating new interpretations of IP rights, as well as new opportunities for luxury brands? And what does the ongoing rise of digital mean for the “soul” of luxury?
Morning refreshments and networking
Workshops, delegates choose from one of two workshops
Ecommerce, reseller platforms, and upcycling
Hosted by HGF
Martyn Fish, Partner & Head of Law, HGF Limited
Claire Jones, Trade Mark Director, HGF Limited
Rebecca Field, Trade Mark Director, HGF Limited
Hosted by Baker McKenzie
Workshops, delegates choose from one of two workshops
Digitisation and NFTs in the luxury goods market
Hosted by Fladgate
Sustainability: No longer a luxury
Hosted by Bird & Bird
Sustainability is becoming synonymous with luxury and should be at the top of your strategic agenda. Businesses must prioritise their environmental and social impact across the supply chain to meet consumer expectations and drive growth.
We will be joined by a panel of industry experts to find out how they are implementing sustainable practices, and we will explore the sustainability laws and regulations that are re-shaping the future of luxury
Lunch break and networking
Luxury Tech: The view from Silicon Valley
How can luxury brands use technological tools including AI to strengthen and protect their social media presence?
Jenny Wolfram, Chief Executive Officer, BrandBastion
Afternoon Refreshments and Networking
Workshops, choose one from the following
Embedding privacy and security in your company
Hosted by Hogan Lovells
Katie McMullan, Senior Associate, London, Hogan Lovells
FAKE NEWS! – using IP to effectively combat online celebrity endorsement scams and luxury fashion good counterfeits
Hosted by AA Thornton
This session will discuss the rising issue of fake news and online celebrity scams and what can be done to successfully combat issues before they become a PR nightmare. Geoff and Sarah will cover on-line enforcement, including website blocking orders and takedowns, as well as take-downs relating to counterfeit luxury fashion goods and the benefits of design registration.
Sarah Darby, Partner, Trade Mark Attorney, AA Thornton
Geoff Hussey, Partner, Solicitor, AA Thornton
Main stage sessions
Is the influencer marketing bubble about to burst?
In this session we explore how the industry has evolved in recent years, and the challenges that continue to present themselves in terms of advertising disclosure transparency, authenticity of voice, use of third-party materials, and handling and mitigating crises.
Joanne Loughrey, Associate General Counsel, L’Oréal
Lucy Loveridge, Talent Advisor
Jamie Diaferia, Founder, Infinite Global
Luxury Law Awards winner announcements
Evening Reception and Networking
Close of Event
©2021, Global Legal Post. The organisers reserve the right to amend the programme and speakers without giving prior notice.