Workshop #1

Ecommerce, reseller platforms, and upcycling
Hosted by HGF

Online shopping has continued to soar in popularity, especially with the  pandemic closing traditional bricks and mortar stores. Unfortunately, this has also resulted in an uptick in opportunities for counterfeiters. We look at the various IP protection mechanisms available to safeguard brand’s rights and to reduce infringement issues.

Most of the large well-known platforms have mechanisms in place to help brands protect and enforce their rights. These include traditional takedown procedures seen on Etsy, eBay, Twitter and Facebook, and the suite of services available through Amazon Brand Registry and Alibaba’s IP Protection Platform, both of which assist brand owners with monitoring and enforcing online infringements and brand protection, and additional measures such as eBay’s Authenticity Guarantee programme. The session will cover some of the benefits of these systems and how they can assist brands. We will also look at the interaction of e-commerce platforms and social media platforms and the issues that can arise.

We will also weave into our discussions the increase in upcycling and reselling of fashion items which has now become more prevalent and we will look to discuss and raise questions on the IP implications of the resale of luxury fashion goods.

Yael Shalem Givon, Senior IP Solicitor , HGF Limited

Claire Jones, Trade Mark Director, HGF  Limited

Rebecca Field, Trade Mark Director, HGF  Limited

Workshop #3

The emergence of high-end luxury digital assets and NFTs

Hosted by Fladgate

The last two years have seen an explosion of interest and activity in NFTs, fuelled by the allure of the new, as well as easy and plentiful money. What do legal counsel need to know about this new market? Is this the next bubble? Or a legitimate part of the future luxury industry?

Panel Chair: Eddie Powell, Partner, Commercial, Fladgate LLP (Chairperson)

• Sarah Rock,, Senior Associate, Fladgate LLP
• Hetty Gleave, Partner, Family & Art Law, Fladgate LLP
• Alastair McRobert, Investment Manager, Vermeer Partners
• Ankur Kacker, Head of Digital Assets, Marsh Speciality

Workshop #4

Sustainability: No longer a luxury

Hosted by Bird & Bird

Sustainability is becoming synonymous with luxury and should be at the top of your strategic agenda. Businesses must prioritise their environmental and social impact across the supply chain to meet consumer expectations and drive growth.

We will be joined by a panel of industry experts to find out how they are implementing sustainable practices, and we will explore the sustainability laws and regulations that are re-shaping the future of luxury

Panel Chair: Karen Friebe, Partner, Bird & Bird

• Vincent Marot, Chief Technical Services Officer, Mandarin Oriental Hotel Group
• Sarah Banham, Head of Communities and Sustainability, Battersea Power Station Development Company
• Ben Godon, Head of Hospitality Asset Management, Colliers

Workshop #5

Personalisation is the new black

Hosted by Hogan Lovells

The commercial urge to tailor consumers’ experience of the internet to individual tastes, view of the world and personalities has never been greater. So it is probably not a coincidence that one of the most important strategic questions for digital and consumer-facing businesses right now is how to justify personalisation in a world of continually evolving laws and increasingly complex rules.

In this informal session, Katie and Hannah will explore the interplay between the laws that apply to the use of customer personal data for personalisation activities (the GDPR) and ePrivacy rules relating to direct marketing and the use of cookies and online tracking technologies.

In particular, the session will cover practical strategies for:

• addressing personalisation issues in the context of data-driven marketing activities such as targeted promotional emails, on-screen offers, programmatic/behavioural advertising and effective personalisation of website or app content; and
• achieving the best balance between affording consumers control over their data and digital lives on one hand, while providing access to affordable and relevant products and services on the other in the context of a global business like Condé Nast.

Katie McMullan, Senior Associate, London, Hogan Lovells

Hannah Jackson, Senior Counsel, Data Privacy, Condé Nast