Agenda 2020

This is a working agenda and subject to change.

Ham Yard Hotel, London

3 September 2020




Chair’s welcome


The Future of Luxury

Michael Ward, Managing Director, Harrods


NewLux: Rent your luxury

Tim Hirsch, General Counsel, CaaStle


Managing the Talent

Esmeralda Brajovic, MD, EB Management


Brand Protection – the Apple Way

Scott Gelin, Director, IP Enforcement (Global), Apple




Choose one from the following

Workshop #1 “Insolvent Retailers – A Survival Guide for Brand Owners”

Hosted by BCLP

The session will look at the following topics:

  • Pre-insolvency practices: Getting your house in order
  • Insolvency and CVAs: a user guide
  • Negotiating through the process
  • Lessons learned from recent luxury insolvencies (House of Frasers, Barneys of New York etc)

Ian Benjamin, Partner, BCLP

Rob Croxen, Managing Director, Alvarez & Marsal

Workshop #2: Sustainability and the power of Technology

Hosted by Baker McKenzie

This panel discussion will look at how technology can help progress the sustainability agenda and why this matters for luxury companies in the 21st century:

  • What are the main enabling technologies and the latest innovation tools serving the luxury industry as we see an increased use of tech to advance transparency with the consumer and to promote more sustainable practices across the entire supply chain
  • How can blockchain be a transformative solution in leading CSR and traceability efforts
  • How can AI help understand consumer demand in order to adapt the strategy and supply
  • Is tech driving luxury M&A

Moderator: Alyssa Auberger, Partner and Global Chair, Consumer Goods & Retail Industry Group, Baker McKenzie
Vanessa Grellet, Executive Director, ConsenSys
Ben Allgrove, Partner and Global Chair, IPTech and Innovation Committee, Baker McKenzie
Sue McLean, Partner, IPTech, Baker McKenzie

Workshop #3: Above the skin – the intriguing world of decoration in luxury products

Hosted by HGF

Much of the focus of the intellectual property created in luxury items is on the underlying product – the shape of a dress, a car, a handbag and so on. But the use of decorative elements on fashion garments and other luxury products often requires discrete analysis – for example, slogans and images raise a number of copyright and trade mark issues, some fine distinctions can determine whether lace designs on fabric are protected by copyright or designs (and a lot can turn on the answer) and so on.

In this interactive session we will;

  • pass around number of real examples;
  • explain the issues which arise and why they matter;
  • discuss practical steps for avoiding infringement of third party IP and protecting your own IP when creating decorative elements on designs.

Antony Gold, Partner, HGF
Lucy Pope, Trade Mark Director, HGF
Martyn Fish, Partner, HGF

Workshop #4

Hosted by Van Bael & Bellis


GC Talk: The challenges of a 21st century luxury law department

Chair: Kate Wilkinson, Group General Counsel and Company Secretary, Mulberry


  • Georgina McManus, Group General Counsel, Manolo Blahnik
  • Hadrian Beltrametti-Walker, Vice President, Legal Services, Kempinski Hotels
  • Tiina Lencioni, GC, Marimekko
  • Sally Taylor, Head of Legal, Asprey


Experiential luxury, Sustainability and The Goodwood Experience

Patricia Dickie, Head of Experience, Goodwood




Luxury Hospitality: Puttin’ on the Ritz

John Williams, Executive Chef, The Ritz


ArtTalk: The Luxury of Art

Tom Christopherson, Legal Counsel, Bonhams



Choose one from the following

Workshop #1: The Power of Ethics – from sustainability and ethical sourcing to business integrity

Hosted by Hogan Lovells

Sustainability, ethical sourcing, and brand purpose are increasingly central to brand value. This interactive workshop will discuss how consumer companies, and luxury brands in particular, are incorporating business integrity into their daily businesses – from procuring ethically sourced or organic products, ensuring fair pay and safe working conditions, using environmentally-friendly materials, to implementing diversity and inclusion initiatives—and attendant regulatory and legal issues.

Kelly Hardy, Global Head, Consumer Industry Group, Hogan Lovells

Fredrik Galtung, CEO, TrueFootprint

Workshop #2: License to Kill: Five ways to expand your brand through Licensing and Franchising.

Hosted by Dentons

The workshop will cover the structuring options available to luxury brands when expanding internationally including master franchise, area development, joint venture, licensing and franchising. Best practice regarding partner selection, due diligence and background checks, global franchise laws and popular international expansion models.

Babette Marzheuser-Wood, Global Head of Franchise Group, Dentons

Workshop #3 – A Comparison of Luxury Litigation and Anti-counterfeiting Enforcement in the U.S., the E.U., and Italy

Hosted by Greenberg Traurig, LLP

Robust policing and enforcement is essential to preserve the prestige and panache of luxury brands. This session will delve into the latest developments in three important jurisdictions for luxury brand owners – the U.S., the E.U., and Italy. Get up to speed on emerging case law trends, legislative and regulatory developments, as well as strategic tips and lessons learned from the front lines.

This session will examine the following topics:

  • Must-know legal developments affecting luxury brands in the US, EU, and Italy
  • Working with private investigators and law enforcement
  • Managing costs and client expectations to build an effective brand enforcement and anti-counterfeiting program
  • Obtaining meaningful relief (money damages, seizures, injunctions)
  • Creating deterrence against future violations

Steve Wadyka, Partner, Greenberg Trauig

Luigi Fontanesi, Partner, Greenberg Trauig



Workshop Reports

Luxury Takeaways: Key findings from each workshop session.


The Internet: Luxury’s saviour or saboteur


  • Andrew Hargreaves, Legal Counsel, Agent Provocateur
  • Touker Suleyman, Entrepreneur, Dragon and Owner of Hawes & Curtis, Ghost and Low Profile Group
  • Catrin Turner, IP Counsel and Head of Global IP Team, Dr. Martens
  • Dan Webster, Group General Counsel, Harrods

Moderator: Lewis Cohen, Partner, Mishcon de Reya


Brand Protection: A Global View


  • Luna Bianchi, IP Counsel, Ermenegildo Zegna
  • Graham Clemence, Senior Director, IP Enforcement, Alibaba


TechTalk: Fashion Tech – Designing for the Future

Asher Levine, Founder and Designer, Asher Levine


Chair’s Summing up


The Luxury Law Awards Presentations

Fashion Show

Drinks & Canapes