Agenda 2020

This is a working agenda and subject to change.

3 September 2020

09.30

Welcome, and guide to the day

Conference Chairs: Jacqui Harper & Frederick Mostert

09.35

The future of Luxury in a post-pandemic world

Michael Ward, Managing Director, Harrods

09.55

Negotiating the ‘New Normal’: Lessons for Luxury

Panel discussion:

Panel Chair: Kate Anthony Wilkinson, GC, Mulberry

Georgina McManus, GC, Manolo Blahnik

Hadrian Beltrametti-Walker, VP, Legal Services, Kempinski Hotels

Sally Taylor, GC, Asprey

Ashleigh Hegarty, General Counsel, Charlotte Tilbury

Tiina Lencioni, General Counsel, Marimekko

10:25

Protecting your brand

Scott Gelin, Director, IP Enforcement (Global), Apple

10:40

Refreshment break

11:00

Workshops, choose one from the following

Workshop #1

All Aboard: Whistle-stop Tour of Legal Changes Now and on the Horizon

Hosted by Taylor Wessing

The session will quickly summarise new and forthcoming legal changes to be aware of and prepare for, including:

  • Platform to Business Regulation
  • Post-COVID flexible working
  • Post-Brexit design protection
  • New insolvency law
  • EU Accessibility Directive

Jason Rawkins, Head of Fashion & Luxury, Taylor Wessing

Workshop #2

Insolvent Retailers – A Survival Guide for Brand Owners

Hosted by BCLP

The session will look at the following topics:

  • Pre-insolvency practices: Getting your house in order
  • Insolvency and CVAs: a user guide
  • Negotiating through the process
  • Lessons learned from recent luxury insolvencies (House of Frasers, Barneys of New York etc)

Ian Benjamin, Partner, BCLP

Rob Croxen, Managing Director, Alvarez & Marsal

Workshop #3

Going Global: Tips for Brand Expansion

Hosted by Dentons

The workshop will cover the structuring options available to luxury brands when expanding internationally including master franchise, area development, joint venture, licensing and franchising. You will hear how to make the right e-commerce moves, how to select a partner, conduct due diligence and background checks and get a taste of global franchise laws and popular international expansion models.

Babette Marzheuser-Wood, Global Head of Franchise Group, Dentons

11:45

Workshops, choose one from the following

Workshop #4

Sustainability and the power of Technology
Hosted by Baker McKenzie

This panel discussion will look at how technology can help progress the sustainability agenda and why this matters for luxury companies in the post-COVID world:

  • How has the COVID-19 pandemic confirmed the need for a sustainability-driven strategic agenda and accelerated the use of technology
  • What are the main enabling technologies and the latest innovation tools serving the luxury industry as we see an increased use of tech to advance transparency with the consumer and to promote more sustainable practices across the entire supply chain
  • How can blockchain be a transformative solution in leading CSR and traceability efforts
  • How can AI help understand consumer demand in order to adapt the consumer offer, strategy and supply
  • What other technologies are out there that can aid sustainability efforts
  • Are tech acquisitions driving luxury M&A?

Panellists:

    • Alyssa Auberger, Partner and Global Chair, Consumer Goods & Retail Industry Group, Baker McKenzie
    • Ben Allgrove, Partner, Global Chair, IPTech and Innovation Committee, Baker McKenzie
    • Sue McLean, Partner, IPTech, Baker McKenzie
    • Vanessa Grellet, Executive Director, ConsenSys

Workshop #5

The Internet: Luxury’s saviour or saboteur
Hosted by Mischon De Reya

Panellists:

Moderator: Lewis Cohen, Partner, Mishcon de Reya

Workshop #6

How to protect your business in China
Hosted by IP Dragnell

  • Jason Dragnell, Partner, Epstein Drangel LLP
  • Ashly Sands, Partner, Epstein Drangel LLP

12:25

Round table discussions

Join groups of your peers for a facilitated discussion and the opportunity to drill down on specialist topics – more details to follow:

  • Baker McKenzie
  • Bennett Jones
  • CMS
  • Dentons
  • Fladgate
  • IP Dragnell
  • Van Bael & Bellis
  • McCarthy

13:15

Lunch break

13:45

The Cost of Exclusivity

Christopher Lacy, Assistant Professor, Parsons

14:05

Workshops, choose one from the following

Workshop #7

Trade, acquisitions and foreign subsidies: What new EU rules might mean for luxury and retail brands in the wake of Brexit

Hosted by Van Bael & Bellis

As the UK gets ready to officially leave the EU, and against the backdrop of a global health and economic crisis, the European Commission is turning its attention to dealing with the distortive effects caused by foreign subsidies in the Single Market.

The European Commission has recently released a White Paper and launched a public consultation to seek input from stakeholders that should help the EU to develop future regulations that touch on several key legal areas for brands: trade law, merger reviews and state aid.

While these areas typically have little or no overlap, the White Paper puts forth the potential for investigations that could involve all three areas, meaning that brands need to be aware of how to navigate the interface between trade and competition issues now to effectively mitigate risk later, as foreign subsidy investigations, which might target also the UK post-Brexit, may interfere with the supply chains of brands and their M&A activity.

Panellists:

  • Philippe De Baere, Managing Partner, Van Bael & Bellis
  • Andreas Reindl, Partner, Van Bael & Bellis
  • Isabelle Van Damme, Counsel, Van Bael & Bellis
  • Alex Stratakis, Partner, Van Bael & Bellis

Workshop #8

The Power of Ethics – from ethical working practices to business integrity

Hosted by Hogan Lovells

Sustainability, ethical sourcing, and brand purpose are increasingly central to brand value. This interactive workshop will discuss how consumer companies, and luxury brands in particular, are incorporating business integrity into their daily businesses. It will cover how consumer companies, and luxury brands in particular, are incorporating business integrity into their daily businesses – from procuring ethically sourced or organic products, ensuring fair pay and safe working conditions, using environmentally-friendly materials, to implementing diversity and inclusion initiatives—and attendant regulatory and legal issues.

Workshop #9

IP Protection – Latest Insights
Hosted by Bennett Jones

14:50

Workshops, choose one from the following

Workshop #10

Anti-Counterfeiting: Protecting your luxury brand
Hosted by Alibaba

Panellists:

15.30

LA Confidential: Luxury Technology in a pandemic world

Asher Levine, Founder, Asher Levine

15.45

Awards winner announcements and interviews

16.45

Meet and Greet / time for one-to-one meetings