Category Archive: New Luxury

Melanie J. Howard

Melanie Howard’s practice focuses on the acquisition, protection, licensing, exploitation and sale of intangible assets for major brands and individual talent. she represents clients across a variety of industries, including fashion and luxury retail, esports, automotive, technology, and entertainment and media.

Clients regularly turn to Melanie for strategic brand protection guidance and counsel on data privacy matters in the context of mergers, acquisitions, joint ventures and other complex commercial transactions as well as licensing, influencer, sponsorship and endorsement deals. Melanie has extensive experience in copyright and trademark infringement disputes, false advertising cases, right of publicity cases, and entertainment contractual disputes.

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James Scroggs

James Scroggs came fresh to the fashion world from music management, and has his own music management business HOOP. He also runs a mental health charity called CALM. Starting out with a pop-up in Soho, M.C. Overalls has gone from strength to strength, attracting foreign investment to grow and expand the business, and roll out their collections.

Scroggs re-established the work-wear brand in 2017 from a former manufacturer established in 1908, based on the former business’s ethos of ‘making a uniform for contemporary workers’ and the motto ‘We Worked Hard’. M.C. Overalls stockists include Harvey Nicholls, The Hambledon, Number 6 London, as well as a number of international stockists from countries including Canada, Spain, Italy and France.

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Dr. Maggie Semple, OBE, FCGI

Dr Maggie Semple, OBE is the proprietor of luxury, bespoke women’s British fashion brand Semple. Her working atelier is in Covent Garden and her clients are from all over the world. She has been a member of several government and EU tasks groups as well as a Civil Service Commissioner. Currently she is a member of the Queen’s Counsel Panel, a governor to he South Bank Arts Centre and Chair of the Kerry Nicholls Dance Company.

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Natasha Fraser-Cavassoni

Natasha Fraser-Cavassoni is an author, journalist and leading expert on Paris, luxury and lifestyle. Her books include Sam Spiegel, Chanel Fashion, Tino Zervudachi, Dior Glamour, Monsieur Dior, Loulou de la Falaise, BiYan, Vogue on Yves Saint Laurent, Bonpoint, Vogue on Calvin Klein, Super F**cking Lucky – Lucien Pellat-Finet and her memoir After Andy – Adventures in Warhol Land. Fraser-Cavassoni has also taught at the American University in Paris and is the co-producer of Inside Dior, the two-part television series. She writes for Sotheby’s magazine and pens Letter from Paris – a monthly column for Japanese Marie Claire Style. From 1999 – 2004, Fraser-Cavassoni was the European editor for American Harper’s Bazaar, after being the European Arts Editor at Women’s Wear Daily and W magazine as well as assisting Karl Lagerfeld at the Chanel studio. Fraser-Cavassoni lives in Paris with her two daughters.

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Pedro Bermudo

Pedro qualified as an Aeronautical Engineer at the Polytechnic in Madrid, Spain and then initially gained international business experience working as a Financial Services consultant for Accenture. With a strong market and business development orientation, Pedro took up a position as General Manager in a Law group in Spain, then as Marketing Manager, Italy for InterSystems, a software company based in US, and completed an Executive Master Program in Marketing & Sales in SDA Bocconi, Milan, Italy.

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Fabrizio Piccoli

Fabrizio Piccoli is the founder of Primpy’s and has been at the helm of  several other cutting edge entrepreneurial activities in the field of technology, in both Europe and Asia. In 1995 he co-founded of Seven Srl, one of the earliest Internet Service Providers to become widely known in Italy. The following year he set up Primatist Group Srl  playing a central role in leading the very first Italian Internet Cafes’ chain. In 2000, under the slogan “the new shopping experience” he launched “Il Maggiordomo”, another pioneering project aimed at being the first decentralized marketplace.

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Anna Paola

Born in the United States, to a Greek father and a Mexican-American mother, and raised in Athens, Greece, Anna Paola’s designs capture her cross-cultural upbringing under the sun of the Aegean islands and the coasts of Mexico.

She moved to the UK when she was 17 and first studied psychology before embarking in her studies and then her career in fashion.

Upon graduating Instituto Marangoni in Milan and London, she briefly worked at Alexander McQueen and at Hussein Chalayan before creating Paolita in 2010.

Nine years later, Paolita now sells to over thirty countries and is growing steadily year on year. A testament to its own organic success and world-wide appeal with women.

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Katie Mullally

Katie Mullally is a British jewellery designer, concentrating predominantly on collectible necklace charms that can be easily stacked together. All the KMM charms are made in the UK and sent to the London Assay Office to be individually hallmarked with Katie’s exclusive hallmark ‘KMM’. Katie’s inspiration for the designs comes from her love of antique markets, she started working in her Grandmothers Antique Shops when she was about fourteen. It was from her Grandmother Katie learnt the importance of a hallmark. Katie’s Irish heritage is very important to her and some of the collections are inspired by Ireland also designs are vintage inspired with a quirky modern sometimes playful twist. 


Katie Mullally has a strong loyal customer following in the UK and Ireland. The brand has been popular with bloggers, celebrities and press in the UK, Ireland, Japan, America and Australia.  Katie worked on a collaboration with Vogue Williams and also appeared on Dragon’s Den recently.

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