2 April, Ham Yard Hotel, London
08.30 am Registration
09.00 am Chair’s welcome
09.10 am Disruptive Luxury: How Silicon Valley is redefining the luxury marketplace
- New ways of advertising that are changing customers’ user experience
- Artificial Intelligence and its impact on luxury
- Augmented reality and its possible usage in brick and mortar experiences, as well as online
- Start-ups stepping into the luxury space and technology disrupting luxury
Jenny Wolfram, CEO & Founder, BrandBastion
09.30 am Technology meets Luxury meets China: a fireside chat with Alibaba
Michael Evans, President, Alibaba, in conversation with Frederick Mostert, Chair, Founder Digilabs, Professor of Practice, Dickson Poon School of Law, Kings College, London
10.00 am Inside Coty: The challenges of running a 21st century luxury law department
Legal developments inside one of the world’s leading luxury brands
New markets, new technologies, new challenges
An exploration of the emerging issues in the luxury sector and how Coty’s luxury division responds
Greerson McMullen, Chief Legal Officer, General Counsel & Secretary, Coty
10.25 am New Luxury: Tracking Golden Goose SpA
Silvio Campara, CEO, Golden Goose
10.40 am Refreshments
11.10 am Workshops, choose one from the following:
Influencers: risk or reward?
- What is a photo worth? Are influencers the way forward for luxury brands?
- The consumer protection challenge
- Entrusting your brand image to a third party
Hosted by Bryan Cave
- Nick Steward, Founder, GALLIVANT
- Melanie Nardo, General Counsel, Coty Luxury Division
- Joby Davis, Partner, Bryan Cave
- Jeremy Bark, Associate Director, Bryan Cave
- Carol Osborne, Partner, Bryan Cave
Changing trade policies and their impact on the Luxury & Fashion industry
- Current development and disruption in international trade practice and policies is having an impact on the framework on which luxury & fashion companies and investors have historically relied on to develop their global supply chains and businesses more generally.
- How is the sector responding to these challenges and how should luxury & fashion companies be managing the resulting commercial uncertainty and adapting their overall business strategy and supply chain management?
This workshop will look at the various implications of these changing trade dynamics for the industry, in particular in light of the changes in US trade policy and the latest Brexit developments.
Hosted by Baker McKenzie
- Alyssa Auberger, Global Chair of Consumer Goods & Retail Industry Group, Baker McKenzie
- Jessica Mutton, Associate, Baker McKenzie
- Rod Hunter, Partner, Baker McKenzie
- Jon Cowley, Partner, Baker McKenzie
Safeguarding luxury & fashion brands online
Online counterfeiting is a continuing issue for luxury brands as counterfeiters become ever more sophisticated. EUIPO research in 2016 found that: “The ingenuity of infringers of intellectual property rights appears to have kept track with and even to some extent outpaced the development of the legitimate business models designed to facilitate online commerce.”
This workshop will:
- Look at ways to mitigate the risks of operating in the online sphere
- Consider how counterfeiters develop their networks and reach consumers
- Explain the shift from counterfeits to look-a-likes
- Consider best-practice and legal options using a luxury case study
Hosted by Wiggin/Incopro
- Rachel Alexander, Partner, Wiggin
- Helen Saunders, Chief Product and Customer Solutions Officer, Incopro
Luxury & Blockchain – Buzzword or Beneficial?
According to the OECD, the retail value of imported fake goods is in the region of $461 billion per year (2013). Luxury companies are rightly seeking to maintain and protect the provenance and quality of their goods, while at the same time, consumers are increasingly conscious of the collective responsibility to ensure their purchases are sustainably and responsibly sourced, and ever more engaged with technology.
Blockchain technology has been alleged to be a solution looking for a problem, but can it be used by luxury companies to meet existing and new challenges? Can Blockchain technology be utilised to address the existing challenges of provenance and combating counterfeiting, enable brands to monitor, enforce and record the significant efforts put in by them to meet the increasing need for supply chain sustainability and responsibility, while simultaneously improving the user experience?
Hosted by Fladgate
- Eddie Powell, Partner, Fladgate
- David Lee, Associate, Fladgate
- Alex Batlin, Founder & CEO, Trustology
- Joel Smalley, CEO, SuperMoney
- Lilly Pencheva, Senior Consultant, Blockchain technology & Digital Risk, Deloitte
12.00 pm Workshop Reports
Our conference chair will present a quick summary of the key takeaways from each session.
12.05 pm Panel: Protecting the essence of luxury in the new world
Our panel discuss the challenges created by new distribution channels, and the solutions that protect luxury brands.
- Ensuring the luxury experience
- Protecting brand equity
- Clare Cornell, Partner, Finnegan Europe LLP
- Aaron Parker, Partner, Finnegan LLP
12.35 pm Global Powers of Luxury Goods 2019 – Bridging the gap between the old and the new
An exclusive preview of the results of this year’s Deloitte Global Powers of Luxury Goods report, which looks at the 100 largest luxury goods companies around the world and discusses the key trends shaping the luxury markets.
- Sundeep Khanna, Fashion & Luxury Leader, Deloitte UK
- Giovanni Faccioli, Fashion & Luxury Leader, Deloitte Italy
12:55 pm Lunch
14.00 pm The Crossover of Anti-Counterfeiting and Cybersecurity for Brands in the Luxury Space
Alex Urbelis, Blackstone Law Group
Top rated speaker from Luxury Law New York Summit 2018
14.20 pm Robots and automation: A challenge or an opportunity for luxury?
Marie Myers, Chief Finance Officer, UiPath
14.45 pm Workshops, choose one from the following:
Trust in data, no longer a luxury? – Privacy, security, and consumer trust for 21st century Luxury
Privacy laws are changing, analytics and targeting are becoming business imperatives, and your customers are demanding enhanced connectivity and personalization. Join us as we explore some of the challenges of succeeding in a data-driven market that is undergoing global regulatory upheavals.
Hosted by Hogan Lovells
- Nicola Fulford, Partner, Hogan Lovells
- James Denvil, Senior Associate, Hogan Lovells
Online sales, risk and competition enforcement in a fast-changing retail environment: protecting your brand
Luxury brands are under threat as powerful ecommerce platforms create added risk alongside aggressive competition regulators. From resale pricing to online sales, this panel will look at the changing nature of brand protection in Europe in light of recent landmark cases, and how to balance meeting business objectives with achieving compliance. Importantly, this panel will also consider the potential impact of the European Commission’s recently launched review of the Vertical Agreements Block Exemption Regulation (VABER), which will thoroughly re-evaluate how competition law is applied to distribution practices. Brand owners, distributors and retailers, as well as ecommerce platforms, will need to pay close attention to the review as its outcome will have a critical impact on how luxury goods and services are distributed for years to come.
This panel will explore:
- What is luxury and why does this matter?
- How does your market position impact your risk exposure?
- How do you manage and incentivise retail partners effectively?
- Can you control pricing, and what if your brand also sells online direct to consumers?
- Can you control sales or advertising on online platforms?
- What are the potential outcomes of the European Commission’s VABER review and how can luxury brands protect themselves?
Hosted by Van Bael & Bellis,
- Edzard Offers, Nike Legal Counsel EMEA
- Åsa Ericson Hedström, Vice President Legal, Fiskars Group
- Andrzej Kmiecik, Partner, Van Bael & Bellis
- Andreas Reindl, Partner, Van Bael & Bellis
Al Tech and Fashion
- The emerging roles of artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) in fashion and retail and how it is reshaping the consumer experience (e.g., “smart” mirrors, “data dresses”, etc.).
- The intellectual property and privacy issues raised by these trends, including: IP protection for wearable technology; data privacy concerns under regulatory schemes such as the GDPR, HIPAA, and the California Consumer Privacy Act; and the use of verification technologies to identify and combat counterfeits.
- How brands can comply with evolving legal requirements to keep pace with (or stay ahead of) the technology trends in fashion and luxury retail.
Hosted by Greenberg Traurig
- Danielle Garno, Shareholder, Greenberg Traurig
- Steve Wadyka, Shareholder, Greenberg Traurig
- David Köröndi, Legal Manager, Eton Shirts
Nurturing Luxury Innovation
According to Bain, the online share of the global personal luxury goods market is predicted to rise to 25% by 2025. Augmented Retail will be the luxury shopping reality. But what does this mean for the luxury customer, how can brands and retailers innovate, and how does a Legal Team partner with a business serving an ever-evolving digital environment?
Join the Farfetch Legal and Store of the Future Teams as we discuss what innovation means at Farfetch. We will explore building an agile Legal Team, how to collaborate cross-functionality, the importance of open innovation and keeping the luxury customer’s experience, together with brand positioning and visual representation, front and centre.
Hosted by Farfetch
- Alice Flaye, Head of Legal – IP/Commercial, Farfetch
- Bianca Stewart, Senior Legal Counsel – Corporate/Commercial, Farfetch
- Kelley Brogan, Head of Customer Experience for Store of the Future, Farfetch
- Olivia Ferdi, Senior Legal Counsel – IP/Commercial, Farfetch
15.30 pm Refreshments
15.55 pm Workshop Reports
Our conference chair will present a quick summary of the key take-aways from each session
16.00 pm Modernising luxury distribution: new opportunities for growth and value creation
- New consumers, new markets and reaching the digital generation
- Introducing E-Concessions – a new channel to modernise channel mix and challenge tradition
- Enhancing distribution control online
Louise Singlehurst, Managing Director, European Equity Research, Goldman Sachs Research
16.15 pm Luxury Travel – Planes, Trains and Automobiles: Risk and Compliance
- Panel Chair: Michael Ellis, Group General Counsel, Abercrombie & Kent
- Abbi Hunt, Vice President, Legal, Belmond
- Toby Edwards, Managing Director, Fly Victor
- Chris Ogle, Vice President and Senior Counsel, Hilton
16.40pm The Vintage Revolution
- The growth in the vintage, or resale, market and the implications for the luxury industry
- Breaking down silos and connecting luxury brands with the secondary market
- How brands can work to limit counterfeiting in the resale industry
Stephanie Crespin, Founder and CEO, Style Tribute
16.55pm Fashion, Tech and the Rise of New Luxury
- What is new luxury?
- Blending new and old
- The challenges and opportunities for new luxury
- Adding technology to creativity
Kenneth Anand, Head of Business Development & General Counsel, Yeezy Apparel
Anne Gundelfinger, former head of Global IP, Swarovski
Margaret Byrne, Managing Director & General Counsel, EStars
17.20pm The Luxury Law Awards presentation
18.20pm Fashion Show
18.30pm Drinks & Canapes