Agenda 2019 – new

2 April, Ham Yard Hotel, London

WORKING AGENDA

08.30

Registration

09.00

Chair’s welcome

09.10

Geopolitical trends and their impact on the luxury sector

  • Exclusive first look at Deloitte’s 2019 report, “Shaping the future of luxury”

09.30

An Inside Look: Coty

Greerson McMullen, Chief Legal Officer, General Counsel & Secretary, Coty

09.50

Technology meets Luxury: a fireside chat with an industry specialist

Michael Evans, President, Alibaba, in conversation with Frederick Mostert, Chair, Professor of Practice, Digital Communications Centre, Dickson Poon School of Law, Kings College, London

10.10

Silicon Valley and the world of luxury

Jenny Wolfram, CEO & Founder, BrandBastion

10.25

Refreshments

10.50

Workshops

Safeguarding your brand online

  • How to mitigate the risks of operating in an online sphere
  • From counterfeiting to look-a-likes and the legal perspective
  • Learn best-practice from a series of luxury case studies

Hosted by Wiggin/INCOPRO

Changing trade policies and their impact on the Luxury & Fashion industry

  • Current development and disruption in international trade practice and policies is having an impact on the framework on which luxury & fashion companies and investors have historically relied on to develop their global supply chains and businesses more generally.
  • How is the sector responding to these challenges and how should luxury & fashion companies be managing the resulting commercial uncertainty and adapting their overall business strategy and supply chain management?

This workshop will look at the various implications of these changing trade dynamics for the industry, in particular in light of the changes in US trade policy and the latest Brexit developments.

Hosted by Alyssa Auberger, Global Chair of Consumer Goods & Retail Industry Group, Baker McKenzie, Jessica Mutton, Associate, Baker McKenzie, Rod Hunter, Partner, Baker McKenzie and Jon Cowley, Partner, Baker McKenzie

Influencers: risk or reward?

  • What is a photo worth? Are influencers the way forward for luxury brands?
  • The consumer protection challenge
  • Entrusting your brand image to a third party

Hosted by Bryan Cave
Lead by Nick Steward, Founder, GALLIVANT and Melanie Nardo, General Counsel, Coty Luxury Division

11.50

Workshop Reports

Our workshop leaders present a 3-minute summary of the key take-aways from each session.

12.05

Panel: Protecting the essence of luxury in the new world

Our panel discuss the challenges created by new distribution channels, and the solutions that protect luxury brands.

  • Ensuring the luxury experience
  • Protecting brand equity

Clare Cornell, Partner, Finnegan Europe LLP

Aaron Parker, Partner, Finnegan LLP

12.30

Lunch

13.30

Securing Luxury: How to avoid a cyber-crisis.

Alex Urbelis, Partner, Blackstone Law Group

Top rated speaker from Luxury Law New York Summit 2018

13.50

Digital Disruption in the Luxury Sector

Marie Myers, Chief Finance Officer, UiPath

14.10

Workshops

Blockchain

Hosted by Fladgate

Data Privacy

Nicola Fulford, Partner, Hogan Lovells

Online sales, risk and competition enforcement in a fast-changing retail environment: protecting your brand

Luxury brands are under threat as powerful ecommerce platforms create added risk alongside aggressive competition regulators. From resale pricing to online sales, this panel will look at the changing nature of brand protection in Europe in light of recent landmark cases, and how to balance meeting business objectives with achieving compliance. Importantly, this panel will also consider the potential impact of the European Commission’s recently launched review of the Vertical Agreements Block Exemption Regulation (VABER), which will thoroughly re-evaluate how competition law is applied to distribution practices.  Brand owners, distributors and retailers, as well as ecommerce platforms, will need to pay close attention to the review as its outcome will have a critical impact on how luxury goods and services are distributed for years to come.

This panel will explore:

  • What is luxury and why does this matter?
  • How does your market position impact your risk exposure?
  • How do you manage and incentivise retail partners effectively?
  • Can you control pricing, and what if your brand also sells online direct to consumers?
  • Can you control sales or advertising on online platforms?
  • What are the potential outcomes of the European Commission’s VABER review and how can luxury brands protect themselves?

Hosted by Van Bael & Bellis

15.00

Refreshments

15.30

Workshop Reports

Our workshop leaders present a 3-minute summary of the key take-aways from each session.

15.45

Modernising luxury distribution: new opportunities for growth and value creation

  • New consumers, new markets and reaching the digital generation
  • Introducing E-Concessions – a new channel to modernise channel mix and challenge tradition
  • Enhancing distribution control online

Louise Singlehurst, Managing Director, European Equity Research, Goldman Sachs Research

15.55

Panel: Luxury innovation and disruptive technology

16.20

The future of fashion and the rise of new luxury

  • What is new luxury?
  • The challenges that fashion is facing and the opportunities within them

Kenneth Anand, Head of Business Development & General Counsel, Yeezy Apparel

16.35

The Vintage Revolution

  • The growth in the vintage, or resale, market and the implications for the luxury industry
  • Breaking down silos and connecting luxury brands with the secondary market
  • How brands can work to limit counterfeiting in the resale industry

Stephanie Crespin, Founder and CEO, Style Tribute

16.50

Closing keynote/fireside chat

17.20

Summing Up

18.00

Networking Drinks

18.30

The Luxury Law Awards presentations

19.15

Drinks & Canapes

20.00

Close